Comments on: The New Derrick Coleman Duracell Ad Gets It Right Changing the Cultural Conversation Tue, 01 Apr 2014 23:46:48 +0000 hourly 1 By: David Sun, 09 Feb 2014 01:55:07 +0000 HOPE YOU viewed – the recent Movie (documentary) “Cinemability”
It is an interesting and educational movie….

Your recent comments on the COMMERCIALS.

This was a big deal back 30 years ago…..

History of disability rights

George Murray becomes the first wheelchair athlete to be featured on the Wheaties cereal box.,3579819

By: Alicia Butcher Ehrhardt Thu, 23 Jan 2014 14:14:42 +0000 I’m writing the novel Pride’s Children BECAUSE I’m disabled. This particular novel would not exist otherwise. It’s a constant battle to keep it relevant, interesting, NOT centered on the disability, and far away from inspiration porn – all good aims.

Disability is a major concern for one of the characters, but it ultimately doesn’t stop her from anything – once she learns it is okay to want. And want what any woman would want, not just some dumbed-down version of life.

I believe people who are … should be writing it like it is for the rest of the world. Just because I have a particular disability does not make me educated about other ones.

Thanks for pointing out the commercial – I don’t watch football OR commercials.


By: Emily @ Words I Wheel By Wed, 22 Jan 2014 21:42:28 +0000 I agree this commercial was incredibly well done. I actually took “Trust the Power Within” to hold a double meaning as well: both trust the power within yourself, and trust the power provided by Duracell batteries within your hearing-aid/battery-powered item. It didn’t read as inspiration porn-y to me.

By: David Nicolow Sun, 19 Jan 2014 00:17:00 +0000 Where there is a will there is a way to accomplish what one desires to do.

By: Amy Sat, 18 Jan 2014 15:32:51 +0000 I’m in the Seattle area, and every single person I know has been sharing this ad constantly. I’ve avoided watching it until now because I’m so tired of inspiration porn. Thanks for this analysis – I finally watched and enjoyed it. Go Seahawks!